THE ART OF THE STREET
Street Art is everywhere – in the streets, on the walls, on trains and buses and in the media. It's even in museums, and can be found all around the world. In our latest project visitors can enjoy the wide world of Street Art in one single place, at one spectacular exhibition.
MAGIC CITY – THE ART OF THE STREET presents today’s most vital and imaginative art form – Street Art – in all its diversity. It's political, lyrical, biting, critical, and always entertaining. In MAGIC CITY the whole streetscape becomes an artist’s studio, an urban museum of the imagination. On the walls and in the squares of this specially built city of dreams you will find new works by the world’s best street artists – painted, sprayed, scratched, glued, or even crocheted for this exhibition. With the exception of a few loans, the show is the product of an artistic collaboration between more than 50 street artists, curated by the renowned American team Carlo McCormick and Ethel Seno. A unique design concept (“a city”), a soundscape produced in Hollywood, a street art film programme and a universal multimedia tour on iPods rounds off the exhibition. Visitors can also take photos of works of anamorphic art, making it even more engaging. MAGIC CITY is a visual adventure, which will draw young crowds to your venue’s doors, and bring the street art megatrend closer to school classes and older visitors alike.
“It was mind blowing. Great music and great art!!!” reads a visitor's feedback on our Facebook page. A father writes: “Great exhibition with many different interpretations of Street Art. Very creative and inspiring. Our children (13 & 15 years) were also enthusiastic, and as a souvenir a street artist, who was present, tagged their name on a cardboard.” One of Germany’s leading newspapers, the Süddeutsche Zeitung, described MAGIC CITY as a “hybrid between exhibition and happening”. This new exhibition earned coverage in all relevant German media. It also raised the question of whether Street Art should go indoors.
The blog Brooklyn Street Art comments in their catalogue review: “The roots of these forms of expression are said to be activist, even anarchist, at least subversive. To see many of these MAGIC CITY practitioners today lauded and their messages magnified in a traveling family-friendly exhibition means that sometimes we witness the flashpoint when subculture becomes the culture, by dint of its pure industry – and possibly because good ideas are good ideas and they resonate far and deep.”
Approximately 10 exhibitions over five years are now planned. No show will be the same; at each stop we will invite more artists to join us – just as a city is always growing and changing. And at the end of the tour, the artworks in the exhibition will once again belong to the artists who created it. Deutsche Welle, Germany’s international public broadcasting service, summed up the project in this video.