Thank God it’s Friday

Posted on October 23, 2015

How I Learned from The Donald

Hello! Why don’t people take Donald Trump seriously? I remember reading his bestselling business book The Art of the Deal about 20 years ago. I also enjoyed reading How To Get Rich, Never Give up, The Art of the Comeback and Think Big and Kick Ass in Business and Life.

The Donald (by James Francis/shutterstock)The Donald
© by James Francis/shutterstock

In his books, Mr. Trump describes the pattern of his daily reading habits: Waking up early, he reads books and the news for a few hours before starting work, and whilst reading, clips articles from newspapers and magazines that grab his particular attention or that he thinks he’ll find useful later on. The Donald’s habit of keeping articles stuck with me over the years. I clip printed material, I save links from Twitter and Facebook, and I make screenshots from articles I read in iPad editions of magazines. Many collaborators from past and future projects joined us because I heard about them in newspapers and magazines.

For instance, a couple of weeks ago, Entertainment Weekly published an article about important American books. This piece opened with a double page illustration: A map of “the United States of books.” I took a screenshot of it, and a little later, it turned out that we needed an artistic map illustrating the most famous Egyptian places in modern New York. The artist who made the US map for Entertainment Weekly is Peter Oumanski, and he’s now working with us. You can see his work from 21st November at “The Discovery of King Tut” in New York. Visit to learn more about his work.

Or, I read an article in Vanity Fair in 2013 and kept it with me. The article was an expansive feature by New York journalist David Kamp about the legendary King Tut exhibition that ruled the city in 1978. Recently, it turned out that we needed some additional texts for our forthcoming exhibition, and Mr. Kamp is now writing them for us. Read his Vanity Fair piece at… And visit us from 21st November at Premier Exhibitions 417 5th Avenue to read what he wrote!

Hello design studio Non-Format! I saw your special logo for Entertainment Weekly’s 25th anniversary edition (and, you bet it, clipped it!). Are you interested in designing the cover page of our 2016 SC Exhibitions Magazine? (If so, tweet me )

This actually leads me to recommend to you our 2015 magazine, which is online at Here, you can find a fictional interview with Donald Trump (we took quotes from his book Think Big and Kick Ass in Business and Life, and asked Business Romantic author Tim Leberecht to reply to them).

This is my first column after October 21st, the day when Marty McFly materialized in Hill Valley. Welcome to the future!


Christoph SCholz
Director SC Exhibitions

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